How To Start An Online Wine Selling Business Legally

Do you have a love for wine? Do you spend hours researching how to start an online wine-selling business? This article will be your one-stop shop on how to get started with selling wines online. You’ll learn about how to register your website, how to create the perfect logo, how to set up your shipping process, and how to ship out orders in just 8 easy steps.

1. Name your wine business.

The first step on how to start a wine business online is giving your business a name. This will be how people see and refer to your business. Name your business after something that has to do with wine. You may want to incorporate a play on words in order to make it memorable and unique. For example, “Wine is Fine” could be turned into Wine is Fun.

2. The legal side of things

The most important question to ask yourself when you start a wine business is how to sell wine online legally? Well, you can do this by setting up an LLC (limited liability company) or another business entity. This will protect you in case your customers want to take legal action against your company for whatever reason, which could include fraud and/or negligence. The name of the business should be registered under the state’s Corporation Division website.

This includes getting permits and licenses needed for running a wine business. This is because running an online wine selling business isn’t like selling books, clothes or household items. So, the legal side of things to tackle will be more complicated than other businesses. Alcohol laws in every country, state, and city are different. Some states allow wine sellers to ship their products directly to the consumers. Some states allow only alcohol license holders.

More info about alcohol licenses:

3. How to register your website

When you want to start selling wine online, you will need a website. You can register your own domain name through a registrar like or Namecheap. After registering your domain, you will need to set up a website. You can check out how to create and install WordPress on your own or find someone online which offers this service for cheap.

4. How to create the perfect logo

Once you have set up your website, it’s time to make some money. People are going to want an easy way of finding information about wines before they buy them from you, so having quality images is important.

You will need to know how to make your own wine brand, and the first thing to do to achieve this is having high-quality images. High-quality images will also increase conversions because people trust images more than they do words.

How often have you heard the phrase “a picture is worth a thousand words”? Well, that saying definitely rings true in today’s society, especially when selling anything online. A good image makes all the difference with how many visitors end up actually buying your wines.

5. How to package your wine

One of the most important parts about how to sell wines online is how you package and ship out your products. If people aren’t happy with how they’re shipped, then chances are they’ll leave negative reviews, which could seriously affect future sales, especially when starting a wine business.

First off, don’t skimp on quality packaging materials, even if it means spending a little more money upfront for this step.

6. Marketing your product

Marketing is the number one thing if you want to become a successful online wine seller. Make sure that your website looks professional and includes links to all social media profiles where customers can find out more information about how they can contact you if needed.

Ensure that your wine business has an active presence on all major social media platforms like Twitter, Facebook, Pinterest, Google+, Instagram, and others. When thinking of how to start a wine business online, make sure that you’re advertising your products in the best way possible.

7. How to set up your shipping

When you have everything else down, the final step is setting up your “checkout” page. This is where people will choose what they want and enter their payment information before finally placing an order with you.

Make sure that this process looks professional by using a checkout plugin on WordPress or even outsourcing it for cheap. You can also use WooCommerce if you are selling products other than just wine.

8. Wine shipping

When it comes time for shipping wines out, there are few different ways you can go about doing so successfully. The first option is having someone else ship them out for you, which will cost more money but also take less work off your plate.

One thing to consider before hiring anyone, though, is how reputable their services really are since they will be responsible for taking care of everything necessary, from accepting payments between buyers and sellers all the way through actually delivering packages safely into customer’s hands.

You could also choose to ship wines yourself using a third-party shipping company that is capable of offering you discounted rates when compared to how much they would charge if you were doing so alone.

Things to do as a seller

Before you start selling, you will need to come up with a plan like a business plan for wine shop in order to meet your goals. Below are some of the things you can include in your business plan.

  • Always check the prices when shopping around before placing your order so you can ensure you are getting the best deal possible.
  • Be sure to have wine shipments delivered in temperatures between 40 and 50 degrees Fahrenheit. They cannot be shipped during extreme heat or cold conditions because this may cause damage to the bottles. Invest in thermal containers for shipping to keep your products chilled.
  • Don’t forget to label each package properly by filling out all required fields with accurate shipping details, including name, address, email, phone number, etc., as well as labeling it correctly according to its contents. (i.e., adult signature required for alcohol delivery, etc.)
  • Make sure that your package is securely wrapped and sealed to avoid any damage during transit. The last thing you want is a broken bottle because of how fragile it can be.


How to start an online wine selling business is not as difficult as it might sound at first. As long as you are able to market your product correctly, ship wines safely, and make sure everything looks professional in general, then the sky’s the limit. If this seems like something that would interest you, all you need to do now is go ahead with it.

If you’re a business owner who ships temperature-sensitive items like wine bottles in a large amount regularly, Astro Asia can provide custom solutions for your shipping requirement. Need a thermal box, cold box or an insulated shipping blanket? Get in touch today for a custom quote.

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